Email marketing is the use of email to promote products or services while developing business relationships with potential customers or clients.
Email marketing has been proven to help businesses reach a wider audience, drive more direct sales, re-establish business opportunities and also promote trust with the existing audience list.
With email marketing, you will have more control over your marketing contents and strategies, be able to segment your audience into the desired demography and also get personalized feedback from your marketing engagements.
So in this Real Estate email marketing guide, I will be sharing with you tips on how to capture leads, establish long-lasting relationships and close deals while keeping your existing customers longer within your marketing loop.
1 Chose an Effective Autoresponder.
Email marketing software apps allow you to plan, execute and monitor email marketing campaigns seamlessly. A good autoresponder email marketing software will ensure a high delivery rate, track marketing activities and also re-initiate engagements on automation.
2 Create User-Friendly Landing Pages.
More than 95% of your leads and prospects will be gotten from your landing campaign activities, when designed properly, a well-defined landing page will guarantee a better conversion, keep it simple and seamless.
3 Create Irresistible Lead Offer Magnet.
A lead offer magnet is an incentive that marketers offer to potential buyers in exchange for their email addresses or other contact information. Discount offers, season promotions, exclusive offers are good bait ideas you can explore when implementing this strategy.
4 Personalize your Message.
Everyone hates to be spammed and so does your audience. If your prospects and clients have willingly provided their email and contacts they also expect you to send uniquely personalized valuable content in your newsletters and marketing offers.
5 Automate your Marketing Campaigns.
Automated or trigger-based emails should be used across the entire customer journey, a set of pre-written emails will provide a guide to new or cold prospects warming them up to a buying decision.